BlockTrust Unveils ID3: A Decentralised, Creator Engine for Growing and Global Brands

Singapore is a creator, influencer rewards, and commerce engine built specifically for expanding and well-known international brands.

With the upcoming release of its Creator Engine for Brands, ID3, the custodial wallet infrastructure used by brands and scaling to 100,000 concurrent on-chain transactions across millions of consumers, will decentralise the $137 billion paid and earned media market.

• Proof of Influence: By automatically rewarding User-Generated Content (UGC) (by likes, views, shares, etc.) with stable coins that can be used for future FIAT purchases, ID3 empowers brands to drive and reward brand advocacy across all social platforms via its users. Proof of Influence offers brands a different and more productive way to spend their advertising budget that targets the customer. Proof of Influence creates a looping transformation from customers to influencers to followers.
• Proof of Purchase: ID3 records significant retail purchases made by customers in the real world and rewards stable coins when product barcodes are scanned. It also records all the meta-data necessary to enable subsequent customer purchases from a brand’s online store with just one click.
• Apple and Google wallet: Customers use a branded card in their apple or Google wallet to directly access the web3 Commerce environments of their favourite brands and the balance of their influencer coins, enabling permissionless login, direct notifications, and messaging.
• Proof of Attendance: Apple or Google Brand Cards can be used by customers to verify their attendance at events and in-person locations, exchange contacts with other customers, and receive additional stable coin rewards, digital drops, and status recognition. Through direct communication via WhatsApp or notifications, brands are able to activate their followers in large numbers thanks to this feature.

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Meet BlockTrust at Token2049:

BlockTrust’s executives attending the event include:

• Mike Alexander, Co-Founder
• Mike Haywood, Co-Founder
• Andrew Stedman, Chief Operating Officer
• Stéphane Zermatten, Director of Product Strategy & Marketing

As the co-founder of BlockTrust and a former CEO of Jefferies Bank in Asia and the $1 billion EOS VC, Michael Alexander says: “Having been in the Blockchain space since 2016, we founded BlockTrust to assist in educating major international brands on the opportunities and threats that Web3 poses. By doing this, we have successfully connected with over 300 C-level and board-level executives, enabling them to fully comprehend their clients’ needs and design goods that facilitate their entry into Web3Commerce.

“Since the inception of Web3, major global brands have recognised the opportunity the technologies provide, but have struggled to identify applications that deliver genuine improvements in customer experience, product growth, and brand value,” continues Dr. Michael Haywood, founder of LiveHire.com, a “decentralised talent ecosystem” managing $billions in recruitment spend globally each year. He is also a board member of the National Museum of Australia and is now BlockTrust’s co-founder. At BlockTrust, we have put our entire attention into creating products that have real-world applications and are useful to major brands because those are the ones that will help attract the next 1 billion customers to web 3.