HubSpot, the customer platform for scaling organisations, announced today that it has been named to the Gartner Magic Quadrant for B2B Marketing Automation Platforms in 2023. Gartner rated HubSpot a Leader in the Marketing Hub category for the third year in a row, based on its Completeness of Vision and Ability to Execute.
The way businesses find and engage with customers is evolving. Marketers are under greater pressure than ever to adapt, because to an unstable economy and the AI revolution. New channels are developing while others are becoming saturated, and 63% of organisations believe that prior growth techniques are no longer effective.**
Scaling businesses today require a customer platform that enables engagement throughout the full customer journey—and it all begins with world-class marketing tools. HubSpot’s marketing software, Marketing Hub, is driven by its Smart CRM, which unifies data and leverages HubSpot AI to assist marketers in creating personalised journeys that attract, engage, and delight customers and prospects. Customers who have used Marketing Hub for six months have witnessed an 81% improvement in deal completion rate, a 108% rise in web traffic, and a 115% increase in lead generation.***
“With customer behaviour evolving so quickly, marketers need connected tools and unified data to help them be more effective,” said Nicholas Holland, VP Product, Marketing Hub, at HubSpot. “We are overjoyed that Gartner has named us a Leader for the third year in a row.” HubSpot is dedicated to assisting our customers’ growth, and with new products like HubSpot AI Assistant, SMS messaging, and rigorous consent capabilities, we believe marketers can trust HubSpot is constantly innovating on their behalf.”
Recent Marketing Hub improvements include:
- Customer Journey Analytics and SMS messaging to help our customers navigate the increasing complexity.
- We’ve provided them with an updated security centre, ad conversion events, and cookie management to assist them in marketing in a privacy-first environment.
- We’ve provided them a custom object builder, powerful segmentation and reporting, and deeper interfaces with Salesforce, Netsuite, and Dynamics to help them consolidate their data.
- We’ve integrated HubSpot AI across Marketing Hub to help customers boost their productivity by allowing them to use generative AI to produce campaigns, blogs, social posts, email subject lines, pictures, and more in a flash.
Magic Quadrant reports are the result of thorough, fact-based research in specific markets, providing a broad view of the relative positions of providers in markets with rapid growth and distinct provider differentiation. Leaders, Challengers, Visionaries, and Niche Players are the four quadrants in which providers are classified. The research enables firms to get the most out of market analysis by tailoring it to their own business and technological requirements.