Heap, the leading provider of digital insights, today announced new features that use out-of-the-box dashboards to guide users to actionable insights. These insights identify points of friction along the customer journey.
With a single click, Heap breaks down data silos across acquisition, activation, and engagement. New features enable teams to shorten growth cycles and optimize product enhancements. These make it even easier for businesses to provide their customers with intuitive digital experiences.
“These innovations are game-changers for unlocking a product’s hidden potential,” said Rachel Obstler, CPO at Heap. “By providing automated insight, we are investing in our user experience.” This reduces time to value and allows users to have ‘aha moments’ within minutes. We enable businesses to act faster, improve user engagement, and increase conversions by simplifying data analysis. Customers will be able to thrive in the digital landscape as a result of this.”
As businesses decide whether or not to migrate to GA4, Heap’s new features offer a seamless alternative. With these new features, even non-technical users can gain quick access to meaningful analysis without having to build complex queries.
- Overview Page
Pre-built dashboards provide users with a one-click dive into actionable insights across key growth levers of the customer journey. - Acquisition Analytics
Users have instant access to critical user metrics, allowing them to act quickly and stay ahead of the competition. Businesses can then see where their users are coming from and how each acquisition channel is performing across a range of metrics. - Engagement Chart
Users can comprehend bounce rates and page views. By identifying high-performing campaigns and increasing ROI, provides immediate action items for improving user engagement and conversions. - Rage Clicks
Capture and surface rage clicks automatically so customers can find, watch, analyze, and fix frustrating user experiences.