Sabio Holdings Inc., a leading provider of performance-tested Connected TV (“CTV”) and OTT advertising platforms, announced the launch of SabioTV, a free, creator-focused content streaming platform designed to promote diverse voices and increase representation in the major streaming industry broadcasting
“Sabio was founded on our passion to bring multicultural voices to the forefront of the connected television (CTV) ecosystem,” said Aziz Rahimtoula, CEO of Sabio. “Diverse audiences require diverse experiences. SabioTV is a product of this commitment as it presents programming that highlights unique voices that reflect today’s diverse world.”
Ushering in a new era of creator-centric streaming TV, SabioTV leverages Sabio’s award-winning, end-to-end CTV/OTT technology stack and enables content creators to benefit from the creator economy through advanced analytics and access to leading US brands in key verticals. such as automobiles, finance, consumer products and technology. In addition, brands can leverage SabioTV’s CTV capabilities, which offer unique, compelling advertising opportunities, advanced analytics and exclusive inventory.
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“This network allows global creators to engage and expand their audiences on the biggest screen in their homes, and helps brands better engage with these passionate communities,” said Sabio Director of Global Expansion Joe Camacho.
SabioTV viewers will have access to unique, original and engaging content from underrepresented creators who are not traditionally represented on streaming television. In addition to interacting with their favorite creators, viewers will be able to discover new and up-and-coming talent that may be difficult to find on social media. The network itself also provides a user-friendly experience, delivering curated content that focuses on categories unique to each viewer.
“Getting into the streaming space with SabioTV is really exciting because I think it will open doors for so many,” said SabioTV content creator Ami Desai. “This is the first step in an industry shift that puts creators first, and I’m excited to usher in this new era focused on reaching audiences through creativity and inclusivity.”