Telesign, a leading provider of customer identity and engagement solutions, announced the expansion of its Omnichannel Messaging API to include transactional email capabilities. This addition provides businesses with a globally scalable and flexible solution to improve their customer engagement strategies. With this new seamless integration, Telesign makes it easy for businesses to incorporate email communications into their brand’s omnichannel platform. Telesign customers can reach and engage with their customers through SMS, MMS, RCS, WhatsApp, Viber, and email through a single messaging API.
Transactional emails are messages that are triggered by a specific user-initiated action. Unlike promotional emails, transactional emails focus on delivering important and relevant information to recipients, such as account updates, purchase confirmations, and security alerts related to user activity. With 2x higher open rates and 3x higher click-through rates than the average email, they’re highly effective at capturing your recipient’s attention. Telesign’s email capabilities allow businesses to reliably reach and engage with their customers when it matters most.
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“Email is the foundation of communication for businesses to build relationships with their customers,” said Chris Thompson, vice president of products and portfolios at Telesign. “By integrating transactional email into our omnichannel messaging API (which now includes SMS, MMS, RCS, WhatsApp, Viber, and email via a single API), businesses can Now you have access to a communications platform. Telesign’s extensions to transactional email will help businesses more effectively engage with their customers and improve the overall end-user experience.”
“Integrating transactional email functionality into Telesign’s Messaging API represents a major advancement in today’s digital environment, allowing businesses to more easily and cost-effectively enhance digital communications with their customers,” said Futurum. said Daniel Newman, CEO of the Group. “As the wave of data breaches grows, Telesign is at the forefront of helping businesses take proactive measures and foster a more secure environment for digital transactions.”
Key benefits of Telesign’s transactional email solution
Transactional emails are an essential engagement tactic throughout the customer journey. From purchase confirmations to password resets to order shipping notifications, this type of email ensures instant delivery and high open rates.
It also creates positive experiences, strengthens brand engagement, and improves customer satisfaction. By layering transactional emails across the customer journey, businesses can deliver authentic experiences that resonate with customers.
It also creates positive experiences, strengthens brand engagement, and improves customer satisfaction. By layering transactional emails across the customer journey, businesses can deliver authentic experiences that resonate with customers.
Telesign’s all-in-one messaging API allows businesses to reach and engage with customers on their preferred channels around the world. More and more companies are adopting omnichannel communications to streamline their operations because this option speeds time to market, provides a superior customer experience, and provides additional channel choices.
New use cases for transactional email
- Verification Notification: Increase security and reliability by sending a verification link to the user’s email address.
- Password reset: Help your customers regain account access faster and easier with email-based password reset links.
- Order Confirmation: Instill confidence in your customers by providing timely and detailed order confirmation information via email.
- Account Onboarding Notifications: Provide step-by-step instructions to users via email early in the onboarding process.
- Double opt-in strategy: Using omnichannel email to deliver verification links increases the chances that users will successfully complete the opt-in process.
- Reminders: Increase conversion rates by sending timely email reminders about appointments, subscriptions, or abandoned carts.
- Follow-up surveys: Gather valuable feedback from your customers by sending post-interaction surveys via email.