In a significant move, Stagwell Marketing Cloud’s PRophet, a trailblazing AI-driven SaaS platform designed exclusively for PR professionals, has introduced two groundbreaking features – AI-powered influencer discovery and campaign management, alongside news monitoring harnessing machine learning.
Elevating the PRophet Experience
Under the PRophet umbrella, three offerings, namely PRophet Earn, Influence, and Monitor, collectively revolutionize the landscape of communication and marketing. These tools can be seamlessly integrated or utilized as standalone solutions, providing an unparalleled boost in value and accessibility for PRophet users. The freshly launched capabilities under the Earn, Influence, and Monitor categories will be unveiled at the Public Relations Society of America’s (PRSA) ICON 2023 conference, which takes place from October 15th to 17th at the Gaylord Opryland Resort & Convention Center in Nashville, Tennessee. Users can anticipate full access to these features by year-end.
PRophet Influence: Redefining Influencer Marketing
PRophet Influence emerges as a game-changing tool for brands aiming to maximize their impact in the thriving $21 billion influencer marketing industry. This innovative tool harnesses the power of generative AI, data analytics, and monitoring technology to tailor influencer marketing initiatives. By identifying, contracting, and collaborating with both macro and micro influencers, PRophet Influence empowers brands to amplify their visibility, especially in an era where traditional media has faced disruption. PRophet Influence’s potency is amplified by Koalifyed, an influencer discovery and campaign management platform with a proven track record, having been embraced by some of the world’s largest CPG brands following their merger into Stagwell Marketing Cloud’s Comms Tech unit.
PRophet Monitor: Precision in Media Monitoring
PRophet Monitor, a product of a partnership with PeakMetrics, a trailblazing machine-learning powered media monitoring and narrative analytics platform, brings a new dimension to media tracking. Users can now create personalized alerts across various media channels directly from within the PRophet platform. These alerts can be customized based on specific search criteria, including keywords, organizations, and individuals. Users also have the option to receive regular email notifications, ensuring they never miss a mention, no matter how discreet.
PRophet Earn: Unleashing the Power of AI in Content Generation
PRophet Earn builds upon the existing PRophet platform, which seamlessly blends AI, natural language processing, and machine learning to craft, evaluate, and test diverse content – from pitches to social media posts, blogs, and biographies. This predictive tool assesses earned media potential, reach, and sentiment. Users can tap into a comprehensive set of media relations tools, including Taylor, the industry’s pioneering generative AI writing tool. Additionally, the multi-pitch tool stands out, capable of generating 25 personalized pitches in under three minutes, and biography and blog generators for crafting compelling narratives.
Furthermore, PRophet has partnered with EZ Newswire to provide cost-effective news release distribution to its free trial and PRO monthly customers.
PRophet Takes the Spotlight at PRSA ICON
PRophet will play a central role at the upcoming conference as the Titanium sponsor. Attendees will have a unique opportunity to engage with the executive team and experience firsthand demonstrations of the new features and enhanced functionality. This event promises to be a turning point in the realm of PR and marketing technology, setting new standards for innovation and performance.