Web3 Pro, a leading MarTech SaaS company built around targeted consent-based marketing, has closed a significant round of new financing from P101, one of the largest venture capitalists in Europe, bringing its total amount to almost USD 10 million, at a cash valuation of USD 57 million.
Marketers are scrambling to refocus their efforts as Google plans to eliminate third-party tracking cookies from its dominant Chrome browser by 2024. The diminishing effectiveness of social media advertising is becoming increasingly pressing.
“There is a dramatic shift towards engaging 1-1 marketing experiences that consumers enjoy and brands find incredibly effective,” says Christian Ferri, founder and CEO of Web3 Pro. “We are delighted that our enterprise-grade platform has been such a success with marketers and now has the strategic support of P101 and its extensive network of European enterprise brands.”
Web3 Pro recently launched Hub, a platform that gives companies self-directed access to the most powerful marketing tools available worldwide, all for a low monthly SaaS fee, after years of developing bespoke marketing campaigns for companies such as Lamborghini, Juventus, RM Sotheby’s , Showtime Sports and Ducati.
“We are delighted to support their revolutionary marketing SaaS solution designed for enterprises as the leading investor in Web3 Pro’s venture round,” said Andrea Di Camillo, founder and managing partner of P101. “In a rapidly changing digital landscape, leveraging the power of web3 technology is critical.” Web3 Pro has demonstrated a remarkable ability to combine innovation and practicality, providing a transformative solution that seamlessly aligns with businesses’ future needs. We commit to assisting Christian Ferri and the Web3 Pro team in developing the European market and the industries that have a strong presence here.”
P101 currently manages over $400 million in assets across four funds and supports companies such as Fatmap (acquired by Strava) and Musixmatch, which successfully exited in 2022. P101 is one of the largest investor groups in Southern Europe.
Sumitomo Corporation’s CVC arm, Presidio Ventures, Seventy-Six Capital, River Capital Group, Ripple, and VU Ventures are among the existing investors in Web3 Pro. Young Sohn, former President of Samsung Electronics, and Gaetano Sciuto, former CEO of Giorgio Armani, are among its notable advisory board members.
Based in Palo Alto, California, Web3 Pro offers a private-label SaaS MarTech solution that helps companies increase engagement, retention and conversions, outperforming today’s poor advertising and loyalty programs by 3 to 5 times.
The new investment will be used to expand the sales and marketing division, including expansion into Europe, MENA and APAC, which are hot spots for new marketing engagement models.