In a significant step toward advancing privacy-first digital marketing in healthcare, Onspire Health Marketing, a tech-enabled firm that serves medical practices, hospitals, and healthcare organizations, has announced a new partnership with Freshpaint. Freshpaint, a health technology leader, is renowned for its ability to bridge the gap between patient privacy and digital marketing by ensuring no sensitive data is shared with external platforms that could compromise patient confidentiality. This collaboration empowers Onspire Health Marketing and its associated companies — including Practis, MedPB, HearWorks, Aesthetic Brand Marketing, and Dobies Health Marketing — to deliver highly secure, compliant digital marketing solutions for healthcare clients advertising on third-party platforms like Google and Meta.
Ensuring Compliance with Privacy-First Marketing Solutions
Privacy regulations around patient data continue to tighten as digital marketing technologies evolve, posing a unique challenge for healthcare organizations. The Freshpaint and Onspire Health Marketing partnership directly addresses this need by providing robust security that shields healthcare organizations from costly data breaches and reputational risks. Freshpaint’s platform, backed by a Business Associate Agreement (BAA), helps prevent security lapses across various marketing channels, including online ads, web analytics, and even embedded features like maps and videos. By implementing Freshpaint’s advanced privacy controls, Onspire Health Marketing offers healthcare clients a marketing solution that is both effective and compliant.
How Freshpaint’s Technology Protects Patient Data
Freshpaint’s technology plays a pivotal role in protecting patient data by filtering out any Protected Health Information (PHI) before it is sent to third-party platforms, ensuring compliance with privacy laws like HIPAA. This platform serves as a protective layer that captures, processes, and safely filters data, preventing unencrypted or identifiable information from ever reaching external marketing tools. This strategy not only ensures patient privacy but also provides marketing teams with the insights they need to optimize campaigns.
“Because we specialize in healthcare marketing, we understand the crucial need for privacy protections that adhere to the latest regulations,” said Brock Fay, CEO of Onspire Health Marketing. “Our partnership with Freshpaint allows us to provide our clients with cutting-edge security solutions that protect sensitive information and support high-performance marketing strategies.”
The Impact of Privacy-First Marketing on Healthcare Organizations
Data breaches in healthcare are not just costly; they can severely damage an organization’s reputation. With fines, penalties, and the risk of multimillion-dollar lawsuits, maintaining compliance is essential for any healthcare institution involved in digital marketing. Through this partnership, Onspire Health Marketing has made Freshpaint’s technology accessible and affordable for organizations of all sizes. This partnership is particularly beneficial for smaller healthcare providers who might otherwise find high-level security measures financially prohibitive.
Freshpaint’s platform provides advanced, server-side protections that ensure outgoing data is cryptographically hashed or encrypted, delivering an added layer of security that prevents unauthorized data access. This comprehensive approach is critical as more healthcare organizations face scrutiny for failing to secure patient data adequately online.
Unique Benefits of Freshpaint’s Healthcare Privacy Platform
- Enhanced Compliance: Freshpaint’s platform is specifically designed to meet HIPAA standards, making it an essential tool for healthcare organizations looking to secure their digital marketing efforts.
- Server-Side Security: By processing data on the server side, Freshpaint ensures that no sensitive patient information is exposed or vulnerable to leaks through client-side applications.
- Affordable and Scalable: The Freshpaint platform, now available through Onspire Health Marketing, is cost-effective, making it suitable for healthcare organizations of varying sizes, especially those with budget constraints.
- Cryptographic Hashing and Encryption: Freshpaint’s privacy-first approach includes hashing and encryption of data before it is sent to external marketing tools, minimizing risks and ensuring patient confidentiality.
- Versatility Across Marketing Channels: Freshpaint’s BAA-supported platform enables healthcare organizations to deploy privacy-first marketing on multiple channels, from social media to embedded web content, without compromising patient data.
Adapting to Increasing Regulatory Demands
The demand for secure digital marketing in healthcare is only increasing as patient data protection laws evolve. With the rising use of tracking technologies, healthcare organizations must now navigate a complex regulatory landscape. Many are also facing hefty fines and advertising restrictions for failing to protect patient data adequately. The Onspire Health Marketing and Freshpaint partnership is poised to address these challenges, helping healthcare clients maintain compliance while achieving their marketing objectives.
Michael Malis, CEO of Freshpaint, expressed his excitement over the partnership, stating, “We are thrilled to call Onspire Health Marketing and its family of companies our partner, as they have shown an exemplary commitment to protecting their clients by ensuring the highest level of privacy-first marketing. By combining our privacy-first approach with their digital marketing solutions, we are delivering safeguards for patients and peace of mind for providers.”
Why Privacy-First Marketing is Essential in Healthcare
For healthcare organizations, the cost of non-compliance goes beyond legal penalties — it can lead to a loss of trust among patients. Privacy-first marketing enables healthcare providers to engage with potential patients in a manner that respects and protects their personal information, making it an invaluable asset in today’s privacy-conscious digital landscape. The partnership between Onspire Health Marketing and Freshpaint allows healthcare organizations to leverage high-performing marketing tools without sacrificing data security, thereby strengthening both patient trust and business outcomes.
Key Takeaways
- Advanced Compliance: Freshpaint’s BAA-supported platform ensures that Onspire Health Marketing’s clients can achieve regulatory compliance, reducing the risk of data breaches and legal penalties.
- Data Security: Freshpaint’s cryptographic hashing and server-side security features protect sensitive patient data, helping healthcare organizations maintain the highest standards of data protection.
- Affordable and Accessible: This partnership makes it possible for healthcare organizations of all sizes to access top-tier privacy-first marketing solutions, which are often too costly for smaller providers to implement independently.
Conclusion
The partnership between Onspire Health Marketing and Freshpaint marks a new chapter in healthcare marketing by providing privacy-first solutions that meet the stringent requirements of healthcare data protection laws. With Freshpaint’s technology, Onspire Health Marketing can now deliver highly secure, effective marketing strategies that protect patient information and align with regulatory demands. For healthcare providers, this collaboration offers an invaluable tool to navigate the complexities of digital marketing while prioritizing patient trust and data security.
In an industry where compliance and security are paramount, Onspire Health Marketing and Freshpaint are setting the standard for privacy-first healthcare marketing. This partnership provides healthcare organizations with the resources they need to market effectively, responsibly, and securely in an increasingly digital world.
