Raydiant, the industry-leading in-location Experience OS, is pleased to announce a new collaboration with TikTok, the top destination for short-form mobile video, using the platform’s recently released ‘Out Of Phone,’ offering.
TikTok and Raydiant’s collaboration will take TikTok’s extremely engaging and amusing content beyond the mobile phone and into Raydiant’s network of thousands of brick-and-mortar clients across the United States. This new TikTok channel will not only entertain customers, but it will also provide businesses with a powerful opportunity to showcase advertising alongside TikTok’s captivating feed, which has been optimised for public settings, and display it across screens in retail stores, restaurants, hotels, banks, and other locations.
“This integration with TikTok represents an exciting leap forward in redefining how brands engage with their customers,” said Raydiant CEO Bobby Marhamat. “We’re opening up a powerful channel for businesses by seamlessly integrating TikTok’s dynamic content into physical spaces.” Raydiant is at the forefront of transforming in-store digital experiences, and our cooperation is a watershed moment.”
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“With Raydiant, we are expanding the TikTok experience beyond the mobile phone and into physical locations, allowing us to bring the joy and creativity of TikTok to patrons of Raydiant’s clients’ brick and mortar locations,” said Dan Page, TikTok’s Global Head of Distribution, New Screens. “This partnership will also provide digital advertisers a powerful and unique new advertising channel, combining the power of TikTok’s captivating content with Raydiant’s high-visibility locations.”
TikTok’s connection with Raydiant will allow brick-and-mortar operators and brands to exhibit TikTok content across experiences they are developing to engage their end consumers.
