Rephrase.ai , a generative AI startup aiming to humanise communication through synthetic media, has unveiled Re Studio, its text-to-video production platform. The platform, which has been in beta for several months and has already powered award-winning video marketing campaigns, gives L&D, customer experience, and sales teams the ability to instantly transform any existing copy across organisations into high-quality videos with AI avatars and voiceovers — in over 100 languages.
While traditional video creation has proven to be hard and costly, the Reactor Studio enables organisations to use the platform’s generative AI capabilities via a SaaS dashboard or API key to generate scalable video content from text fast and cost-effectively. Comcast’s Customer Experience team, for example, has been using the platform in beta to create personalised customer education videos. Furthermore, a Fortune 500 learning and development team has used the Replay Studio to elevate knowledge sharing by replacing static presentations with interactive videos with the click of a button, and one of the largest multinational ecommerce providers has used it to quickly convert tens of thousands of product descriptions into videos.
Enterprises that use the Reverse Studio may smoothly translate dense text into more engaging videos while eliminating the production hassles associated with relying on human performers. Organisations can select from a diverse choice of 50+ AI avatars varying in age, race, and gender, or they can design their own corporate avatar for a more personalised touch. The enterprise production quality of Re.ai, which is powered by generative AI, enables hand gestures and eyebrow rises for a more lifelike video experience.
“As video content consumption grows, the need to automate video creation has never been more apparent for enterprises looking to humanise all aspects of their business,” said Ashray Malhotra, co-founder and CEO of Rephrase.ai. “The Re Studio enables enterprises to create videos on a massive scale while eliminating the need for expensive equipment and video production experience.” All without sacrificing content quality or the flexibility to personalise using an on-demand video creator suite or simple API.”
To date, Rephrase.ai has assisted over 50,000 customers and 50+ global enterprises in scaling video production, including Microsoft, IBM, Castrol, Xiaomi, and Mondelez, which was recently awarded the Creative Effectiveness Grand Prix award at the 2023 Cannes Lions International Festival of Creativity alongside its agency Ogilvy for its ‘Shah Rukh Khan-My-Ad’ campaign, which Re.ai powered.
The Enterprise edition of ReSharper Studio is quite simple to use:
- API or On-Demand SaaS Dashboard Access: The Replay Studio is an ideal choice for organisations wishing to harness cutting-edge text-to-video capabilities, thanks to its highly optimised API serving stack and on-demand SaaS Dashboard access.
- After enrolling into the online Re-Studio dashboard, businesses can begin with pre-uploaded, customisable video templates such as a Company Training Course, an Explainer Video, or a Sales Pitch. They may also import a presentation to add video to or use a blank canvas in a variety of aspect ratios to optimise for sharing to YouTube, Instagram, TikTok, or other platforms.
- Customizable Avatars: They can then choose from an extensive library of 50+ AI avatars (actors) for their video, which vary in age, race, and gender and are available in business and informal attire. Users can even design their own business avatar for a more personalised touch.
- Multiple Languages: After picking a visual actor, users can choose from a multilingual voiceover speech for their avatar, which is accessible in more than 100 languages and dialects to connect with their target population.
- Text-to-Voice Conversions: Users can then employ AI-powered text-to-voice conversion by simply pasting or creating a script for the avatar, which will be read using lip sync technology. Humanlike pauses can be included, and natural-looking micro motions such as hand movements and eyebrow rises ensure that films do not appear robotic.
- Before exporting their work, users can also add final aesthetic touches to the film using embeddable text and media, music, visual components with animations, and backdrop imagery.
