Learn how E-Planning’s integration of Pixalate’s MRT enhances programmatic advertising transparency, providing actionable insights into ad fraud, viewability, and brand safety for optimized campaigns...
Learn about DoubleVerify's groundbreaking discovery of the sophisticated ad fraud scheme, CycloneBot, targeting Connected TV advertising, and the industry's response to combat fraudulent activities....
According to Juniper Research, the best experts in independent technology research and forecasting, 22% ($84 billion) of all online ad spend is wasted due to ad fraud in 2023, with the figure expected...
