Start.io, a leader in mobile-driven supply-side platform (SSP) solutions, has announced an innovative partnership with Intent IQ, a frontrunner in identity resolution technology. This collaboration aims to significantly enhance audience targeting capabilities and boost revenue for mobile publishers. Revolutionizing Ad Targeting with Identity Resolution The partnership brings together Start.io’s robust mobile advertising capabilities and Intent IQ’s state-of-the-art identity resolution platform. The integration focuses on matching mobile advertising IDs (MAIDs) with alternative IDs, which include enriched contextual and demographic data. By doing so, both companies aim to improve ad targeting precision, benefiting advertisers and publishers alike. Real-World Testing Delivers Promising Results…
Author: TechRay Editor
In the dynamic world of eCommerce, personalisation has become the key to unlocking customer engagement and revenue growth. SALESmanago, Europe’s leading Customer Engagement Platform, has taken a significant step in this direction with the launch of its innovative marketing tool – the Recommendation Architect. This tool aims to revolutionise how businesses deliver tailored product and content recommendations by leveraging customer interactions and preferences. Meeting the Demands of Modern eCommerce The Recommendation Architect was developed in response to feedback from SALESmanago’s 3,000+ customers and the rapidly evolving demands of the eCommerce landscape. In an industry where customer expectations are constantly shifting,…
Revolutionizing Enterprise AI Integration Ask-AI Technologies, a leading Enterprise AI platform, has announced its availability on Google Cloud Marketplace. This move simplifies how companies enable customer-facing teams with AI assistants, automated workflows, and AI-powered help centers. By leveraging Google Cloud’s robust infrastructure and seamlessly connecting with Google Workspace, Ask-AI empowers organizations to enhance customer experiences efficiently without adding headcount. “We envision a future where every employee has an AI assistant, transforming how work gets done and driving better outcomes across the board,” said Dr. Alon Talmor, CEO of Ask-AI. “Our customers are starting to realize this vision, beginning with Customer…
Simpli.fi, a leading Advertising Success Platform, has introduced groundbreaking AI-driven tools designed to help advertisers streamline their marketing efforts. With the launch of Simpli.fi Autopilot AI and Media Planner with Plan Assist, Simpli.fi is revolutionizing programmatic advertising, providing agencies, brands, and media companies with enhanced automation, efficiency, and control. What is Simpli.fi Autopilot AI? Simpli.fi’s Autopilot AI is an all-in-one AI tool that allows advertisers to design, plan, launch, and optimize omnichannel campaigns in just minutes. The platform simplifies the traditionally complex process of campaign management, offering unparalleled control and efficiency. Key features include: How TRL Used Autopilot AI for…
In an exciting development for content marketers and SEO professionals, TermSniper has unveiled its groundbreaking search intent tool. Designed to help businesses optimize underperforming SEO content, the tool dives deep into user intent and trusted consensus. Leveraging proprietary technology, TermSniper identifies patterns across top-ranking and lower-ranking websites, enabling businesses to enhance search engine rankings, drive traffic, and ultimately boost conversions. Why Search Intent Matters in SEO Search intent is at the heart of every user query. According to a 2024 SparkToro study, only 14.5% of searches are commercial, while the majority fall under informational or navigational categories. This highlights the…
Hybrid meetings are now an essential part of modern business operations, yet they often come with challenges such as uneven participation and productivity gaps. AudioCodes, a leading provider of voice, contact center, and conversational AI applications, has launched the AudioCodes Intelligent Meeting Room, a groundbreaking solution designed to redefine hybrid meetings using cutting-edge AI technologies. Key Features of the AudioCodes Intelligent Meeting Room AI-Powered Meeting Summaries One of the most notable features of the Intelligent Meeting Room is its AI-driven meeting summarization technology. Powered by generative AI, this functionality enables AudioCodes’ RXV series devices to automatically create and share meeting…
Treasure Data, a recognized leader in customer data platforms (CDP), has introduced its CDP Trade-Up program to help businesses seamlessly migrate from their current CDP to Treasure Data’s powerful platform. With the goal of enabling companies to transition in as little as one month, the program promises to ease the switching process with incentives and tools designed to expedite migrations. The Need for CDP Innovation Customer Data Platforms (CDPs) have become a cornerstone for businesses looking to enhance their customer engagement, acquisition, retention, and lifetime value. However, many businesses find themselves constrained by legacy CDPs that overpromise but fail to…
Emplifi, a leading customer engagement platform, had a remarkable year in 2024, achieving significant milestones that showcase its rapid growth and widespread adoption. The company continues to solidify its place as a front-runner in social media management and customer care, with impressive expansions in both its user base and platform features. Surging Growth and Strong Platform Adoption In Q4 2024, Emplifi reported an outstanding 20% quarter-over-quarter growth in Monthly Active Users (MAUs), highlighting the increasing trust and reliance on its platform by marketing and customer care teams worldwide. This growth signals the widespread adoption of Emplifi’s cutting-edge customer engagement tools,…
CallRail, a leading AI-powered lead intelligence platform, has expanded its partnership with Clio, a global leader in legal technology. This expanded integration now includes Clio Grow, providing law firms with even more powerful insights into their marketing performance and lead conversations. This move demonstrates CallRail’s ongoing commitment to empowering legal professionals to market their services more effectively and confidently. Addressing the Challenges of Legal Marketing Solo practitioners and small law firms often face significant challenges when it comes to understanding what marketing efforts are driving leads and converting them into actual clients. According to Clio’s 2024 Legal Trends Report, many…
The retail industry is undergoing a transformative shift, and artificial intelligence (AI) is at the forefront of this change. Honeywell’s recent AI in Retail Survey reveals a compelling trend: over 80% of retailers plan to enhance their use of AI and automation by 2025. This surge in investment aims to adapt to evolving consumer demands, enhance employee skillsets, and streamline operations for a seamless shopping experience. The Growing Role of AI in Retail AI is no longer a futuristic concept for retailers; it’s a necessity in today’s fast-paced, omni-channel landscape. Honeywell’s research highlights that retailers are turning to AI to…