Narvar, the leader in intelligent post-purchase personalization, has launched IRIS (Intelligent Retail Insights Service) and Narvar Assist, its first AI-powered application. This transformative leap combines cutting-edge technologies to enhance customer satisfaction, optimize operations, and mitigate risks for retailers. With over 42 billion consumer interactions annually, Narvar’s dataset—second only to Amazon—empowers IRIS to deliver unprecedented insights and hyper-personalization. As the pioneer in the post-purchase category, Narvar is redefining the landscape with its innovative AI solutions. What Is IRIS? IRIS is a sophisticated technology framework that combines machine learning, data analytics, and extensive retail expertise. Designed to predict customer behavior with precision,…
Author: TechRay Editor
SOCi, Inc., a recognized leader in AI-driven marketing solutions for multi-location businesses, has unveiled groundbreaking results from its AI Agent strategy. Within just eight months of launching its Genius AI™ solutions, the company has achieved impressive milestones, solidifying its position as a top-tier player in the SaaS industry. Achieving Significant Milestones with Genius AI™ SOCi’s Genius AI™ solutions now contribute over 10% to the company’s annual recurring revenue (ARR), showcasing the rapid adoption and effectiveness of these AI-powered tools. This milestone comes on the heels of another significant achievement: surpassing $100 million in ARR. This accomplishment places SOCi among the…
Propel Software, a pioneer in Product Value Management (PVM) platforms, has announced the launch of its groundbreaking ‘Product Spotlight’ feature. Designed to integrate seamlessly with Salesforce, Product Spotlight empowers businesses to boost sales, enhance customer relationships, and streamline access to enriched product information. This innovative feature will debut at the Salesforce Manufacturing Summit on January 15 in Atlanta, where Propel’s customer, Girtz Industries, will showcase its real-world benefits. What is Product Spotlight? Product Spotlight enables Salesforce users to access detailed and contextual product information directly within the Salesforce applications they rely on daily. By providing real-time insights across the product…
PubMatic’s Activate platform is transforming the programmatic advertising landscape with unmatched efficiency, transparency, and control. PubMatic, an independent technology company pioneering the future of digital advertising, has announced rapid adoption and significant market share growth of its innovative media activation platform, Activate. Launched in 2023, Activate is addressing critical inefficiencies in the advertising supply chain and delivering exceptional results for advertisers and agencies worldwide. The Need for Efficiency in Programmatic Advertising The digital advertising ecosystem faces increasing challenges, including: These hurdles demand greater transparency and streamlined workflows—needs that Activate uniquely fulfills by combining buy-side and sell-side technologies in a single…
In today’s competitive marketing landscape, brands are constantly seeking advanced tools to optimize campaigns and drive revenue growth. Recognizing this need, Night Market, Horizon Media’s commerce agency affiliate, and Keen Decision Systems have joined forces to deliver an innovative solution for advertisers. This strategic partnership leverages cutting-edge technologies to revolutionize marketing planning, optimization, and measurement, promising enhanced precision and actionable insights across channels. The Partnership: Redefining Marketing Strategy Night Market and Keen Decision Systems bring together their flagship technologies—Night Market’s NEON and Keen’s adaptive marketing mix modeling software—to create a first-of-its-kind marketing solution. This collaboration aims to equip advertisers with…
WaveCX, a leading provider of personalized digital product engagement solutions for financial institutions (FIs), has unveiled a groundbreaking AI-powered documentation site alongside its transformative 3X platform release. These innovations aim to redefine how FIs manage, educate, and engage with both their customers and employees. Introducing WaveCX’s AI-Driven Documentation Site The newly launched documentation site leverages the cutting-edge capabilities of WaveCX’s AI-driven generative search tool, Curator. Designed to simplify the management of complex digital solutions, the documentation site goes beyond traditional search functionality. It offers financial institutions a robust tool for navigating extensive content libraries while enhancing education for both employees…
Rezolve AI, a global leader in AI-driven retail innovation, is gearing up to showcase its groundbreaking solutions at NRF 2025: Retail’s Big Show. Organized by the National Retail Federation, this highly anticipated event will take place from January 12–14, 2025, at the Jacob K. Javits Convention Center in New York City. Rezolve AI will be stationed at Booth #2418, where the company plans to demonstrate its cutting-edge AI-powered commerce and retail technologies. What is NRF 2025: Retail’s Big Show? NRF 2025 is the retail industry’s premier event, drawing nearly 40,000 attendees and more than 5,000 brands from across the globe.…
Qlik®, a global leader in data integration, data quality, analytics, and artificial intelligence, has proudly been recognized as a 2024 Gartner® Peer Insights™ Customers’ Choice for Analytics and Business Intelligence (ABI) Platforms. This distinction reflects the company’s unwavering commitment to delivering innovative and customer-centric solutions. Understanding the Gartner Peer Insights Customers’ Choice Distinction The “Voice of the Customer” report is a powerful resource that compiles insights and reviews from actual users of technology and services. This document offers aggregated peer perspectives, alongside individual detailed reviews, providing valuable guidance to prospective buyers. The report complements Gartner’s expert research, enabling informed decision-making…
Marketing in Crisis: A Call for Transformation Marketing today faces unprecedented challenges. Teams are burdened with outdated systems, fragmented data, and a constant influx of trendy tools that often lack strategic alignment. In this complex landscape, businesses need more than quick fixes—they need a revolution in approach. Enter Seventh Bear, a groundbreaking marketing consultancy designed to address these challenges head-on. Officially launching on January 2, 2025, Seventh Bear aims to shift the focus from routine problem-solving to fostering transformative, game-changing ideas that propel businesses forward. The Evolution of Expertise: From TCA to Seventh Bear Seventh Bear is not starting from…
Alibaba International has achieved a significant milestone with its AI-powered B2B search engine, Accio, which now serves over 500,000 small and medium-sized enterprise (SME) users. Since its launch in November 2024, Accio has become a game-changer in global product sourcing, revolutionizing how SMEs find and connect with suppliers. Revolutionizing Product Sourcing with Advanced AI Capabilities Accio leverages cutting-edge natural language processing (NLP) to simplify and enhance product searches. SMEs can now discover the exact products they need intuitively, eliminating the challenges of traditional keyword-based searches. Comprehensive Catalog of Suppliers The search engine features a database of millions of suppliers across…