InMarket, a pioneer in real-time marketing and measurement, has introduced its Lift Conversion Index (LCI) tailored specifically for the automotive industry. Known as LCI for Auto, this closed-loop attribution platform empowers automotive brands and dealerships to measure incremental sales and visit lift metrics. By delivering actionable insights, it enables auto advertisers to understand the direct outcomes of their campaigns, such as vehicle purchases and incremental return on ad spend (iROAS). What Is LCI for Auto? LCI for Auto connects omnichannel media to real-world purchases, giving brands a comprehensive view of their advertising performance. It enables auto advertisers to: Driving Incremental…
Author: TechRay Editor
Revolutionizing Healthcare Marketing with Ignite Programmatic WebMD Ignite, a prominent full-service growth partner for healthcare organizations, has introduced Ignite Programmatic—a suite of cutting-edge advertising tools designed to create zero-waste campaigns. This new offering leverages proprietary healthcare intent data to enable precise audience targeting across all stages of the healthcare journey. By combining advanced analytics and premium partnerships, Ignite Programmatic ensures higher engagement, improved outcomes, and maximum return on investment (ROI) for healthcare marketers. The Growing Need for Efficiency in Healthcare Advertising Despite operating on tight budgets, healthcare organizations collectively spend tens of billions annually on digital advertising. However, inefficient targeting…
Doceree, the world’s first global network of physician-only platforms for programmatic messaging, has unveiled its highly anticipated annual report, Doceree 360 – Healthcare Marketing Trends Report 2024. This in-depth publication highlights the transformative shifts in healthcare marketing, offering actionable insights for pharmaceutical companies, healthcare marketers, and life sciences organizations navigating a rapidly evolving industry landscape. Key Trends Shaping Healthcare Marketing in 2024 As the healthcare industry undergoes significant changes driven by technological advancements and evolving expectations of healthcare professionals (HCPs) and patients, the Doceree 360 report identifies five critical forces reshaping the field: 1. Hyper-Personalized Experiences Modern healthcare marketing is…
ChurnZero, a leading customer success (CS) platform, has announced a groundbreaking integration with Gong, the revenue AI company, to revolutionize how CS teams manage and understand their customer relationships. This integration seamlessly incorporates Gong’s AI-powered customer interaction data into ChurnZero’s workflows, empowering CS teams to deliver proactive, data-driven customer success strategies. Centralizing AI-Powered Insights for Seamless Workflows The integration between ChurnZero and Gong enables CS teams to access and leverage Gong’s customer interaction data directly within ChurnZero’s Command Center dashboards and customer profile timelines. AI-powered highlights, analysis, and transcripts are automatically pulled into ChurnZero, eliminating the need for manual effort…
Connected TV (CTV) advertising is experiencing a rapid surge as viewers shift from traditional cable to digital streaming platforms. In an exciting development for the AdTech industry, Axis, a global programmatic platform, has announced a strategic partnership with TriCoast, a leading CTV ad monetization company. This collaboration aims to unlock new opportunities for advertisers and publishers by enhancing access to premium CTV inventory and delivering highly targeted, engaging ad experiences. Why This Partnership Matters for CTV Advertising The growth of connected TV has brought both challenges and opportunities. While advertisers benefit from more precise targeting and increased engagement, publishers face…
Introduction TripleLift, a leading ad tech platform, has been chosen as the preferred Supply-Side Platform (SSP) partner by Raptive for its Raptive Represents program. Raptive, a full-service creator media company, empowers creators with the tools they need to thrive independently. Together, the two companies aim to drive significant investment into diverse publishers, consolidate programmatic demand, and promote inclusivity in advertising. Enhancing Investment in Diverse Publishers The collaboration between TripleLift and Raptive will ensure greater investment in minority-owned and diverse publishers. By consolidating programmatic demand within TripleLift’s ecosystem, this partnership streamlines efforts for advertisers looking to reach diverse audiences. Agencies and…
Tulip, a leading provider of integrated Clienteling and POS (Point of Sale) solutions for enterprise retailers and brands, has announced its acquisition of Humankind, an innovative eCommerce clienteling solution provider. This strategic move aims to revolutionize how retailers engage with customers across physical and digital channels, offering a unified platform for person-to-person customer interactions. A Synergistic Partnership to Elevate Customer Experiences Founded by eCommerce veteran David Weissman, Humankind has carved out a reputation for enhancing personalized eCommerce experiences. Weissman, with over 25 years of expertise in eCommerce, has held pivotal leadership roles at retail technology giants like GSI Commerce and…
LILT, a leader in enterprise AI translation and content creation, recently unveiled innovative features designed to enhance AI management and boost content delivery for global audiences. These updates, announced during LILT AI Day—a quarterly virtual showcase event—aim to empower businesses to optimize their AI tools, improve translation accuracy, and simplify video localization. The latest tools include Bring-Your-Own (BYO) Model, Data Labeling, and AI Video Dubbing, each targeting key challenges in AI-driven global communication. According to LILT CEO Spence Green, “For foundational LLMs to better serve audiences around the world, they need high-quality multilingual data. LILT Data Labeling is already helping…
Clerk Chat, a leading provider of secure and compliant business texting and AI-powered agents, has officially joined the Pax8 Marketplace. This strategic partnership brings a robust suite of modern communication tools—SMS, WhatsApp, and RCS for Business—into the hands of Managed Service Providers (MSPs). With this collaboration, small and medium-sized businesses (SMBs) gain access to next-generation tools for efficient, compliant, and scalable communication. Empowering MSPs Through the Pax8 Marketplace The Pax8 Marketplace serves as a centralized platform where MSPs can access an extensive range of applications and services. The addition of Clerk Chat to this ecosystem offers MSPs a significant competitive…
Kyro Digital, a multi-award-winning video production company, has unveiled its custom video strategies designed to transform how digital brands connect with their audiences. By crafting high-quality, tailored video content, Kyro Digital aims to help businesses improve their online presence, increase engagement, and boost conversions across multiple platforms. With expertise in the psychology of video marketing and a track record of delivering impactful solutions, Kyro Digital offers an innovative and cost-effective way to amplify brand messages in today’s visually driven digital landscape. Why Video Content is Essential for Modern Branding In the fast-paced world of digital marketing, video content has become…