Learn about DoubleVerify’s groundbreaking discovery of the sophisticated ad fraud scheme, CycloneBot, targeting Connected TV advertising, and the industry’s response to combat fraudulent activities.
Browsing: CTV advertising
Explore the groundbreaking partnership between tvScientific and Blockgraph, paving the way for first-party data activation and personalized advertising experiences for direct-to-consumer (DTC) advertisers. Learn how this collaboration navigates the privacy landscape while revolutionizing the digital advertising industry.