Alex Rowe has been named Senior Vice President (SVP) of Enterprise Sales at Innovid, an independent advertising platform for the distribution, customization, and measurement of convergent TV across linear, CTV, and internet. Rowe will report to Tim Braz, Executive Vice President of Global Sales, and will be based in Seattle.
Rowe will be in charge of Innovid’s enterprise sales operations, working closely with brand and agency clients to help them achieve their goals in convergent TV advertising through measurement and sophisticated creative technology.
“At its core, advertising is based on trust, and one of the reasons that Innovid has been successful is because we put transparency at the forefront of everything we do,” explained Dave Helmreich, Chief Commercial Officer of Innovid. “Trust is the foundation of Alex’s professional career.” His ability to establish meaningful, transparent customer interactions through data-driven tactics has been critical to his long-term success. His extensive experience in increasing business growth while assisting clients in navigating market hurdles will be critical as we extend our corporate footprint.”
Rowe has over two decades of sales leadership experience, most recently as Vice President of Sales at e-commerce platform Stackline, where he was responsible for more than $50 million in revenue. He also held executive positions at Amazon and Procter & Gamble.
“With spending on connected TV projected to rise from $25.1 billion in 2023 to $40.9 billion by 2027, marketers need the measurement and creative infrastructure in place to reach connected TV’s true potential as an advertising platform,” Rowe said in a statement. “Innovid is in a prime position to support brands and agencies as ‘TV’ becomes increasingly digital, and I look forward to leveraging this momentum to scale our client roster.”