Today, global affiliate marketing platform Awin announces the release of new capabilities, ushering in a new digital marketing ecosystem that meets the difficulties that brands and web publishers confront around the world. In an ad ecosystem dominated by a few giant tech firms, and with businesses demanding greater transparency, these updates provide game-changing solutions that enable brands to recover control of their ad spend, develop long-term marketing partnerships, and produce more money.
The Problem: Big Tech’s Predominance in Digital Ad Spend
Currently, nearly three-quarters of worldwide digital ad spend is placed in three major technology platforms, whose market dominance and auction-based structures have left businesses battling with soaring costs and little control over where their money is put.
Similarly, a recent research by the US Association of National Advertisers (ANA) indicated that 23% of brand expenditure in programmatic is wasted, underscoring the transparency difficulties in that market. This squandered money is worth at least $20 billion, or one-third of what brands are planning to invest in the affiliate sector globally this year.
The Solution: Flexibility, Control, Customization, and Return on Investment
Awin acknowledges the need for an alternative as businesses increasingly prioritise their own bottom line and seek reliable media investments. Its enhanced platform is a direct reaction to ecommerce firms’ demand for an advertising solution that is both adaptive and transparent, allowing them to fulfil their marketing objectives in an increasingly competitive marketplace.
The Awin partner ecosystem enables brands to boldly break out from these expensive models by providing:
- Awin’s AI-powered Partner Discovery tool allows brands to swiftly discover and select from over 1 million affiliate partners who correspond with their marketing objectives.
- Control: With new in-depth funnel and trip path insights to understand how their customers find them online, brands can simply monitor the value and effect of their efforts. Furthermore, powerful sector benchmarking illustrates how they compare to competitors.
- Customization: Using fresh datapoints and flexible pay models, brands may design personalised incentives that focus solely on the most valuable marketing efforts, assuring cost efficiency.
- ROI: Working with Awin’s affiliate programmes, which are designed to create highly targeted marketing value, firms can experience a 14:1 return on their ad spend.
“Choice, control, and customisation are critical to creating mutually beneficial and lasting relationships in any business, particularly within digital marketing,” Adam Ross, CEO of Awin, said. “Awin’s partner ecosystem enables ecommerce brands to create their own advertising ecosystems that easily scale based on individual needs by eliminating industry silos, complex integrations, and wasteful spending.” We’re pleased to assist customers reclaim control of their marketing and flourish in their own unique way.”