Datonics Appoints Rob Finora to Chief Revenue Officer Role

Data industry veteran to lead sales and business development teams as Datonics continues to grow

Data industry veteran Rob Finora has been appointed by digital data pioneer Datonics to the newly created position of Chief Revenue Officer. In an identity-challenged world, Finora will oversee Datonics’ sales and business development teams, increasing the data and solutions offered by Datonics to agencies, brands, and retailers.

Data industry veteran Rob Finora has been appointed by digital data pioneer Datonics to the newly created position of Chief Revenue Officer. In an identity-challenged world, Finora will oversee Datonics’ sales and business development teams, increasing the data and solutions offered by Datonics to agencies, brands, and retailers.Prior to ShareThis, Finora oversaw AOL Advertising’s (now a division of Yahoo!) programmatic data strategy and partner ecosystem. AOL Advertising used an end-to-end technology-driven approach to use data to improve programmatic advertising outcomes, measurement, insights, and enrichment. At start-ups like TACODA (acquired by AOL) and BuzzMetrics (acquired by Nielsen), Finora has held commercial positions.

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“In a world of deprecated identity, it is becoming more and more difficult for businesses to understand, engage with, acquire, and retain their highest-value customers. This calls for innovative solutions. Datonics is a data company that is future-proofed and pioneered the use of data in programmatic advertising. Rob Finora stated, “I am excited to join this company and this team and carry out the growth strategy they have initiated.

“I’ve known Rob for a very long time, and I’m looking forward to the chance to work with him. Rob brings to Datonics a prestigious background, a high level of expertise, and a proven track record of execution and results. As we expand the company beyond its programmatic roots and into new growth areas as a partner to agencies and brands facing an identity-challenged world, his experience in the data and media industries is highly valued, according to Michael Benedek, CEO of Datonics. “My entire team is eager to collaborate with Rob and keep up our positive momentum.”

In order to meet the needs of brands and agencies dealing with an identity-challenged world, Datonics has been actively expanding the scope of its product line. In a world of outmoded identity, Datonics’ Audience Insights, Enrichment, and new, upcoming solutions help brands comprehend, interact with, attract, and keep hold of their customers.

Datonics data is based on 300+ million monthly users and includes 1,300 segments of search, intent, life-stage, behavioural, B2B, demographic, point-of-interest, and past purchase data that are gathered from a network of online websites and best-in-class specialty data partners. Additionally, Datonics provides an infinite number of custom segments that can be created using keywords or site visits.