At IMEX 2023 in Las Vegas, Swoogo, a prominent event management platform, and Zoom Events, the event arm of the virtual behemoth, Zoom, announced their alliance as well as an upcoming native integration. For the most successful hybrid event experience, this collaboration will bridge the gap between in-person and virtual audiences.
“This integration has the potential to bring together larger and more engaged audiences, making events and conferences easier to access for everyone,” said Wei Li, Zoom’s Head of Zoom Events, Webinar, Sessions, and Chat. “Hybrid events are the way of the future.” The combination of Zoom and Swoogo makes it easier than ever for hosts to bring together audiences of all sizes and for attendees to participate from anywhere in the world.”
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Swoogo + Zoom Events will enable event professionals to seamlessly combine the features of both platforms, making it easier to create amazing hybrid events. Swoogo, the fastest-growing event management platform, uses event registration to offer fully personalized, unique, on-brand events that maximize participation and impact. Zoom Events, launched in 2021 by Zoom, enables seamless connections between on-site events for in-person attendees and virtual viewers, employing the Zoom mobile app for participation and ensuring TV-quality production through Production Studio.
“With this new collaboration, event organizers will finally have a unified solution to effectively build, lead, and manage virtual, hybrid, and in-person events,” said Sam Harkness, SVP of Partnerships at Swoogo. “Swoogo is thrilled to announce our partnership with Zoom Events, which will modernize hybrid events for event organizers and attendees.”
Customers may build within Zoom Events or Swoogo and seamlessly sync event data between platforms with the press of a button thanks to this connectivity. This collaborative endeavor is scheduled to go commercial in early 2024.