Sirius AI, the world’s most comprehensive, patent-pending Generative AI solution for customer experience that combines the power of huge language models and machine learning—to make marketing teams 60% more efficient and generate new levels of growth—was launched by Insider.
Marketers can use Sirius AITM to create targeted groups in a fraction of the time, arrange connected customer journeys based on desired outcomes in seconds, generate copy automatically, and enable two-way interactions on autopilot. Sirius AITM alleviates marketers’ main pain points, which slows business growth and revenue. Sirius AITM eliminates weeks of manual effort and guesswork at all levels of customer experience design.
“Being an industry leader in marketing technology necessitates the development of industry-leading solutions that solve marketers’ most pressing challenges before they arise.” “I am ecstatic to announce the launch of Sirius AITM, the world’s most comprehensive and end-to-end Generative AI solution for CX,” stated Hande Cilingir, Co-Founder & CEO of Insider. “Achieving true personalization – a completely unique experience per person – remains a challenge for many brands.” This is primarily due to excessive workloads and the human labour necessary to start programmes. Our patent-pending Generative AI solutions are intended to increase marketing teams’ productivity and efficiency while also assisting them in reaching new levels of growth through high-performing client experiences.”
Sirius AITM enables marketers to launch products faster and with greater efficiency.
To reach the intended result, Sirius AITM intelligently automates operations such as segmentation, journey development, content creation, and optimisation. This unified strategy allows the construction of seamless, safe, linked, high-performing experiences, reducing the time necessary to create, launch, test, and optimise marketing campaigns from weeks or months to only minutes.
AI-powered segment generation allows you to create ready-to-use segments 30X faster.
Sirius AITM accelerates the creation of profitable audience segments for cross-channel consumer interactions. Segments are formed automatically by Generative AI based on the marketer’s prompt.
Marketers may establish profitable segments in seconds by entering their use case and intended outcome. Cross-selling, replenishment reminders, turning first-time purchasers into repeat consumers, or driving product discovery are examples of use cases, while expected benefits include driving repeat purchases, producing higher CLTV, raising AOV, and more.
A simple demand like “Show me an audience to maximise conversions and increase AOV” would result in a pre-populated segment based on complicated rules and characteristics like CLTV, likelihood to purchase, previously purchased products with greater AOV, and more. The end result is a ready-to-use segment that can be saved and sent on to the journey orchestration stage, or it can be utilised elsewhere.
Remove the guesswork and design cross-channel customer journeys with the press of a button.
Sirius AITM eliminates complexity, relieving marketers of tedious and manual tasks. Instead, journeys are built by unified data, machine learning, and generative AI. These journeys are precise and efficient, delivering the appropriate message to the right person at the right moment. Additionally, Sirius AITM adds value to manual travel orchestrations by include inputs such as automatic beginning elements and auto-complete journeys based on prompts to achieve maximum efficiency.
Create compelling content that motivates people to take action automatically.
Marketers may utilise a simple hint like “generate a message to re-engage VIP users with an urgent tone” to build click-worthy email subject lines and compelling campaign content for their campaigns. These messages are automatically tailored to the channel and outcome desired.
Prompts can include information regarding use cases, CTAs, emoji use, and other topics. Marketers can also provide tone of voice instructions and verify that messages adhere to brand rules. Marketers can submit a prompt like “Craft a WhatsApp message for holiday promotions to create urgency” to receive an output that contains promotions with discounts valid for the next 24 hours, as well as the option to add dynamic material to make it even more personalised.
Sirius AITM also features a content score capability for bespoke messages, assisting marketers in understanding the performance of their campaigns prior to launch. Marketers can use Sirius AITM-recommended alternatives to increase message quality.
Sirius AITM enables brands and consumers to have trustworthy, two-way dialogues.
Sirius AITM closes the engagement loop by generating discussions on WhatsApp and other channels such as site and app. Sirius AITM bots, powered by Open AI, may assume any persona based on a prompt that incorporates your branding standards, facilitating human-like conversations and aligning a brand’s tone of voice. Sirius AITM removes security issues by allowing you to configure the AI engine with knowledge boundaries to assist the bot in avoiding questions on specific off-limits areas.
Sirius AITM also incorporates other AI-powered technologies such as machine learning, natural language processing, and predictive AI to help marketers achieve marketing zen.
Other Sirius AI™ capabilities include:
- Image Auto-Generator: Reduce design dependency and create relevant visuals for campaigns with prompts. For example, marketers can use the prompt: “Need an image for new sneaker launch” to access relevant copyright-free images of sneakers that can be inserted into their campaigns.
- Content Scoring: Sirius AI™ automatically scores messages based on relevance and past performance stats, including alternate content recommendations. A low score means the copy might not be up to the mark and requires revision.
- AI-led Localization: Content translation for localization to generate multi-language messages in seconds for your global audience. Marketers can select the message that needs to be translated along with the language to generate a localized version of the message automatically.
- Send Time Optimization: Always reach the target audience at their preferred time to maximize engagement and open rates. Sirius AI™ knows the best time to reach a particular user for optimum engagement.
- Next-Best-Channel: Automatically choose the best channel to reach a specific set of audiences to hit a certain journey goal without guessing the best channel for the campaign.
Sirius AITM will empower marketers by liberating them from low-impact, manual execution and supercharging their productivity. Marketers will be able to spend their time on establishing a love-brand and delighting consumers with relevant messages, useful recommendations, and safe usage of their data through personalised experiences by putting customer experience creation on autopilot at every level. Sirius AITM offers automation, machine learning, and massive language models at every stage of customer experience development, making it the world’s most robust and comprehensive Generative AI solution for Customer Experience.