Evergent, the leader in customer management and monetization for streaming and digital subscription businesses, and e.tv, South Africa’s largest independent and free-to-air television channel, today announced a new partnership to deploy Evergent’s identity and subscriber management tools for their eVOD offering. Through flexible and creative subscription and service offers, the new agreement will support e.tv’s continuous expansion in South Africa.
According to Statista’s 2023 research, the global market for OTT video would approach $450 billion by 2027. The complexity of maintaining numerous currencies and languages adds to the problem of expanding scale for regional OTT media companies. Evergent’s identification and subscriber management solution enables media operators such as e.tv to integrate several languages and currencies effortlessly, removing hurdles to worldwide expansion.
“For the past few years, the media and entertainment landscape has been characterised by fragmentation and competition,” Evergent founder and CEO Vijay Sajja stated. “Media providers are now looking to consolidate their position and increase market share, but working across multiple countries or regions can limit a company’s ability to scale.” Forward-thinking companies like e.tv show what’s possible when companies reach beyond their borders and employ technology innovation to become regional leaders.”
The new partnership between Evergent and e.tv replaces the company’s prior solutions for identity and subscriber management, integrating products into a single, unified platform. Evergent’s suite of customer relationship management technologies enables OTT video providers to experiment with new customer strategies, enabling flexible business improvements and rapid expansion.
Khalik Sherrif, group CEO of eMedia, stated that “our goal at e.tv is to share amazing stories with the largest audience, regardless of race, gender, age, or income.” It is substantially simpler for our organisation to reach new audiences and increase our presence in South Africa and elsewhere thanks to this new technology- and data-driven approach to subscriber and identity management.
According to Junior Qwabe, group CTO at eMedia, “creating and maintaining a leading regional OTT provider is a complicated technical challenge, and it requires a great deal of nuance and flexibility to meet the needs of a diverse and growing customer base.” We have the confidence to seek novel tactics and prospects because of our partnership with Evergent.