Agentforce Commerce is the beneficiary of Salesforce's latest startup buy....
The B2B buying landscape is transforming rapidly. Buyers are making decisions before engaging sellers, with 81% choosing vendors pre-sales contact. Marketers must now guide complex buying networks, en...
Account-based marketing (ABM) is reshaping B2B go-to-market strategies as buyer power grows and buying teams become more complex. Buyers often finalize shortlists before vendor contact, requiring pers...
Retargeting isn’t just for ads—it’s a powerful email strategy. Sending follow-up emails based on subscriber clicks converts interest into action, boosts revenue, and avoids overwhelming your list. Why...
The martech landscape in 2025 is dynamic, with tools, AI adoption, and stack architecture shifting simultaneously. Here’s what marketers need to know. 15,384 Martech Tools: Boom, Bust, and Balance The...
The 2025 martech landscape, with 15,384 tools, reflects rapid AI-driven changes. The State of Martech 2025 report by Scott Brinker and Frans Riemersma offers critical insights for marketing and MOps l...
A 2025 Partners GTM Survey reveals 73% of companies with partner programs rely on partners for over 25% of revenue. Yet, lean partner marketing teams face intense pressure to manage the entire partner...
Start.io, a leader in mobile-driven supply-side platform (SSP) solutions, has announced an innovative partnership with Intent IQ, a frontrunner in identity resolution technology. This collaboration ai...
In the dynamic world of eCommerce, personalisation has become the key to unlocking customer engagement and revenue growth. SALESmanago, Europe’s leading Customer Engagement Platform, has taken a signi...
Revolutionizing Enterprise AI Integration Ask-AI Technologies, a leading Enterprise AI platform, has announced its availability on Google Cloud Marketplace. This move simplifies how companies enable c...
