Agentforce Commerce is the beneficiary of Salesforce's latest startup buy....
As AI platforms test advertising inside chat, the real risk isn’t revenue — it’s eroding the trust that makes AI useful in the first place. ...
Salesforce survey finds 83% of marketers saying customers expect two-way conversations, but 69% admitting they can’t respond fast enough....
The B2B buying landscape is transforming rapidly. Buyers are making decisions before engaging sellers, with 81% choosing vendors pre-sales contact. Marketers must now guide complex buying networks, en...
Account-based marketing (ABM) is reshaping B2B go-to-market strategies as buyer power grows and buying teams become more complex. Buyers often finalize shortlists before vendor contact, requiring pers...
Retargeting isn’t just for ads—it’s a powerful email strategy. Sending follow-up emails based on subscriber clicks converts interest into action, boosts revenue, and avoids overwhelming your list. Why...
The martech landscape in 2025 is dynamic, with tools, AI adoption, and stack architecture shifting simultaneously. Here’s what marketers need to know. 15,384 Martech Tools: Boom, Bust, and Balance The...
The 2025 martech landscape, with 15,384 tools, reflects rapid AI-driven changes. The State of Martech 2025 report by Scott Brinker and Frans Riemersma offers critical insights for marketing and MOps l...
A 2025 Partners GTM Survey reveals 73% of companies with partner programs rely on partners for over 25% of revenue. Yet, lean partner marketing teams face intense pressure to manage the entire partner...
Start.io, a leader in mobile-driven supply-side platform (SSP) solutions, has announced an innovative partnership with Intent IQ, a frontrunner in identity resolution technology. This collaboration ai...
