Rokt, the leading e-commerce technology company that uses machine learning and artificial intelligence to make transactions more relevant to each shopper, today announced a partnership with Afterpay, a global leader in “Buy Now, Pay Later” payment. The collaboration enables Afterpay to provide highly relevant offers at checkout to its e-commerce customers, resulting in a more relevant and engaging shopping experience while driving new revenue and deepening customer lifetime value.
“Afterpay is dedicated to providing the most meaningful and relevant shopping experience for its customers, and we are excited to expand on this mission by leveraging Rokt’s e-commerce technology,” said Saket Mehta, Afterpay’s Global Head of Advertising Partnerships and Strategy. “This partnership allows us to further enhance our in-app offering and give shoppers more choice at checkout.”
Using Rokt’s e-commerce solution, Afterpay and its thousands of retail partners are able to provide customers with targeted, relevant, and seamless advertising experiences during the checkout flow.
“We are thrilled that Afterpay has chosen Rokt to provide their customers with the most relevant shopping experiences possible,” said Rokt Chief Commercial Officer Elizabeth Buchanan. Afterpay and Rokt were both founded in Australia, so it’s especially exciting to be working together on a global scale.”