Vericast’s NXTDRIVE clients will have access to an integrated customer messaging solution that delivers scalability, speed, and efficiency thanks to strategic cooperation with MessageGears.
NXTDRIVE, which will be available early next year, is a customer data marketing platform (CDMP) that cleans, enriches, and uncovers opportunities in first-party data. It improves communications by enabling marketers to provide timely, personalized, and engaging messaging via email, short message service (SMS), and push alerts.
Vericast’s work with MessageGears is critical to the development of a communications system that allows users to access data from several sources directly within the NXTDRIVE platform. This results in a single closed-loop platform for learning and informing media strategy. Exporting client data into different and independent tools is avoided with NXTDRIVE, saving time and money.
“Delivering personalized email and mobile experiences is a critical component of how our clients reach their customers,” said Marc Mathies, Vericast’s senior vice president of NXTDRIVE. “With NXTDRIVE, we’re helping our clients put their customers in the driver’s seat to deliver faster, quality messaging campaigns across multiple channels to build brand loyalty and increase customer lifetime value.”
NXTDRIVE uses predictive analytics to improve media strategy and performance. Marketers benefit from a significant upgrade in capabilities when combined with MessageGears for multichannel activation, including a built-in content evaluation process that provides deeper insight on the viability of each message template, content, and deliverability.
“Sending messages that make each customer feel unique shouldn’t be difficult,” said Natalia Dykyj, chief marketing officer at MessageGears. “We’re thrilled to be collaborating with Vericast to assist more brands in communicating based on known behaviors and preferences.” The combination of NXTDRIVE’s capabilities and MessageGears’ best-in-class cross-channel messaging capabilities will enable brands to achieve deep, data-driven personalization.”
According to recent data, 62% of B2B and B2C marketers increased their marketing budgets in the last year, with 48% increasing their SMS/MMS budgets during the same time period. As brands continue to prioritize engagement metrics, email and mobile messages must evolve in order to generate clicks, form fills, and other conversions.